Marketing channels should only run with enough demand.
Demand Gates provide defined pass conditions per route to market. Small tests will run against it with KPIs defined in advance. Whatever fails gets switched off, before the large budget moves.
ContactOrganic costs time, paid ads costs money.
You have budget, so you buy reach. That works as long as you keep paying. But with no organic base, every contact is bought at full price. And the price rises with competition.
Or go organic first. Then it takes months. You need several platforms at once, content flowing continuously, video, social, newsletter, articles. That cannot be caught up in a quarter.
Choosing between them is the wrong question. I build Demand Gates to identify marketing channels that show substantial demand for your business. Everything else should not get any budget.
A good strategy is nice, sustainable marketing channels are better.
Everyone knows by now that organic and paid belong interlocked. It is in every agency pitch. But marketing still dies in the same place almost everywhere.
The strategy demands several platforms, several angles per platform, video, social, newsletter and written content flowing continuously. That is not a concept problem, it is a production problem. It usually dies in month two, when the stockpile runs out and the day job comes back.
So I am not selling you a strategy. You get one free in every pitch. What is missing is the production that keeps it alive past month two.
How it works
| Phase | What happens | Price |
|---|---|---|
| 1First call | 45 minutes. Where you stand, what the goal is, whether that is realistic. | free |
| 2Specification | A record built on your real numbers, buyers and routes named, a capacity calculation. The result is a plan with an order to it. | 3,500 euros |
| 3Platform tests | Four to six weeks. Small tests across several routes, measured against conditions fixed up front. The result is the answer to which route carries in your case and what a contact costs there. | 6,000 euros |
| 4Content pipeline | The production line for the routes that passed. | fixed price, set by phase 3 |
| 5Operation | The line runs. I operate it and measure against the conditions from phase 2. | 3,500 to 6,000 euros per month, cancellable monthly |
You can stop after any phase. The media budget for the tests runs through you, not through me, so plan for 2,000 to 5,000 euros. All prices exclude VAT.
Let's talk about where you stand and where your budget is currently burning.
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